Apple | Marcom LA
| Graphic Design
| Email Design
| Digital Marketing
| Video
During the summer of 2021, I spent 5 months on a Career Assignment with Apple’s Marcom LA design team. I used that time to lead concept and design across various lines of business as well as several campaigns and marketing initiatives.
As a designer with Apple’s Marcom LA Design Studio, I was often utilized to bring a creative point of view to a brief and then assist in bringing the brief to life. This assignment allowed me the opportunity to collaborate with multiple corporate teams to understand things like brand strategy, campaign production, and creative process while honing knowledge and skillsets pertaining to brand identity, creative presentation, and business acumen.
Below you’ll find an assortment of work I completed or supported with during my career assignment. Please understand this is small bit I can share with you online, but would love to chat more if you have more specific inquiries about my time with Marcom LA. Please reach out if you’d like to chat more!
Email Design
Content Headers
The email team takes me with redesigning existing email header modules for Apple One. These were used in a new email refresh for the subscription service. To complete this, it required partnership with Apple TV+, Apple Arcade, Apple News+. Apple Music, Apple Fitness+, and iCloud teams. Ensuring the most prominent and most interesting content was displayed was key for all teams involved.
Full Email Design
As a designer in the studio, I was tasked with breathing new life into old email templates. For this net-new Apple One email, I designed brand new email design systems that were made to specifically reflect and showcase every different service included in the Apple One subscription. A deep understanding of Apple’s email design systems and a collaborative relationship with the email team were integral in undertaking and succeeding in a task like this. Here you can see the final delivery email, as well as the countless revisions made through loads of feedback and critique.
What People Have Said
“His ability to think strategically and design effortlessly all while remaining positive and upbeat has left a lasting impression on the Creative Marketing department.”
— Apple Creative Team Member
“I don't think, even if I wanted to, I could choose only one thing I enjoy most about working with Alex. The value that he has brought to the team has been bar-none, and he has created more impact than any of us could have imagined.”
— Apple Creative Team Member
“Alex is AMAZING, and one of my favorite colleagues of all time. It's rare that you find someone who is creative, talented, and also always willing and able to go above and beyond.”
— Apple Creative Director
“His positive attitude, collaborative nature and commitment to getting things done has made him a trusted and valued member of our team.”
— Apple Brand Manager
