Apple | Marcom LA
| Graphic Design
| Email Design
| Digital Marketing
| Video
During the summer of 2021, I spent 5 months on a Career Assignment with Apple’s Marcom LA design team. I used that time to lead concept and design across various lines of business as well as several campaigns and marketing initiatives.
As a designer with Apple’s Marcom LA Design Studio, I was often utilized to bring a creative point of view to a brief and then assist in bringing the brief to life. This assignment allowed me the opportunity to collaborate with multiple corporate teams to understand things like brand strategy, campaign production, and creative process while honing knowledge and skillsets pertaining to brand identity, creative presentation, and business acumen.
Below you’ll find an assortment of work I completed or supported with during my career assignment. Please understand this is small bit I can share with you online, but would love to chat more if you have more specific inquiries about my time with Marcom LA. Please reach out if you’d like to chat more!
Organic Social Assets
I was responsible for creating bespoke assets for key promoted audiobook titles. These assets were handed off to publishers and authors for use on their own channels and followed a uniform design system while remaining unique to each individual title.
Creative Concepting
Responsible for concepting what would later be part of a larger marketing initiative. The Apple Books team utilized my skills and knowledge in social to develop unique in-feed and story animations. A cross-functional partnership between creatives, in-house motion designers, and creative leadership were integral in the success and development of this content.
Email Design and Layout
I led design on multiple emails for Apple One, Apple’s subscription bundle. I was responsible for creating design directions and design systems to present to creative leadership for approval. In addition, I used Sketch to build email templates for Apple’s email team that were brand new and unique to Apple One, and Photoshop to render hi-res fresh image sets for the body of the email. Working across multiple teams was the key to a successful brand email launch. Apple One presented challenges like displaying very different content in a uniform manner. The end results include a net-new email for Apple One that is being marketed to over 25M users and an email update that will be seen by every new subscriber forthcoming.
What People Have Said
“His ability to think strategically and design effortlessly all while remaining positive and upbeat has left a lasting impression on the Creative Marketing department.”
— Apple Creative Team Member
“I don't think, even if I wanted to, I could choose only one thing I enjoy most about working with Alex. The value that he has brought to the team has been bar-none, and he has created more impact than any of us could have imagined.”
— Apple Creative Team Member
“Alex is AMAZING, and one of my favorite colleagues of all time. It's rare that you find someone who is creative, talented, and also always willing and able to go above and beyond.”
— Apple Creative Director
“His positive attitude, collaborative nature and commitment to getting things done has made him a trusted and valued member of our team.”
— Apple Brand Manager
