Apple | Marcom LA
| Graphic Design
| Email Design
| Digital Marketing
| Video
During the summer of 2021, I spent 5 months on a Career Assignment with Apple’s Marcom LA design team. I used that time to lead concept and design across various lines of business as well as several campaigns and marketing initiatives.
As a designer with Apple’s Marcom LA Design Studio, I was often utilized to bring a creative point of view to a brief and then assist in bringing the brief to life. This assignment allowed me the opportunity to collaborate with multiple corporate teams to understand things like brand strategy, campaign production, and creative process while honing knowledge and skillsets pertaining to brand identity, creative presentation, and business acumen.
Below you’ll find an assortment of work I completed or supported with during my career assignment. Please understand this is small bit I can share with you online, but would love to chat more if you have more specific inquiries about my time with Marcom LA. Please reach out if you’d like to chat more!
Creative Concepts
As a designer in the Audiobooks team, I led the Creative brainstorming efforts for a net new Audiobooks email design. I showcased numerous different motion samples to the wider creative team and was able to refine design based on feedback.
Email Design
Email Subject
Part of my pitch of the new design system included creating copy for the subject lines of the emails that are compelling and make the reader want to open the email and explore.
Hero Module
I took creative control in creating numbers hero modules to introduce the concept of pre-ordering new audio books. These concepts included general focus, genre focus, and author focus.
Explore Module
This module focused on showing the reader other offerings from either the same genre or author of the promoted content.
Device Module
Here the goal is to showcase the breadth of technology available to use for listening to your new audiobook. Showcasing additional hero product increases customer’s likelihood to stream cross-device.
Similarity Module
The final module of the email is to showcase authors similar to the promoted author. This increases exposure of similar authors and drives traffic to the store for additional purchases.
Organic Social Assets
In-Feed Posts
I was responsible for creating bespoke assets for key promoted audiobook titles. These assets were handed off to publishers and authors for use on their own channels and followed a uniform design system while remaining unique to each individual title.
In-Feed & Story
I was responsible for concepting what would later be part of a larger marketing initiative. The Apple Books team utilized my skills and knowledge in social to develop unique in-feed and story animations. A cross-functional partnership between creatives, in-house motion designers, and creative leadership were integral in the success and development of this content.
What People Have Said
“His ability to think strategically and design effortlessly all while remaining positive and upbeat has left a lasting impression on the Creative Marketing department.”
— Apple Creative Team Member
“I don't think, even if I wanted to, I could choose only one thing I enjoy most about working with Alex. The value that he has brought to the team has been bar-none, and he has created more impact than any of us could have imagined.”
— Apple Creative Team Member
“Alex is AMAZING, and one of my favorite colleagues of all time. It's rare that you find someone who is creative, talented, and also always willing and able to go above and beyond.”
— Apple Creative Director
“His positive attitude, collaborative nature and commitment to getting things done has made him a trusted and valued member of our team.”
— Apple Brand Manager
